PORTFOLIO OF CRAIG BURTENSHAW
WHO AM I A design leader with business acumen committed to smart innovative design-thinking with over 20 years of experience in human-centred design. An award-winning brand builder and solution innovator. A customer experience architect, service designer and creative technologist focused on the interplay between technology and people to ensure that products and services actually fulfil human needs while being understandable and usable. Possessing a unique combination of experience and skills that help businesses understand and engage consumers in a more holistic way. Passionate about the potential for businesses to use design as a strategic and whole-of-system approach to capability building and long-term growth. Working at a strategic level as a design 'mentor' and ‘catalyst’ to enable businesses to build capability and competitiveness through embedding design-led innovation practices. As design mentor helping broaden the understanding or vision held within a business as it relates to the potential of design. Using design as a process by which businesses can improve their capacity to innovate, differentiate themselves and thereby compete as leaders nationally and globally. This understanding sees design as much more than a ‘tail end’ activity — it can be integral to a company’s viability and long-term success. As a design catalyst creating alignment through design by ensuring that the strategy is formulated through a design lens and then executed with the same attention to detail. And proselytise the adoption of design thinking as a management mindset to facilitate the transformation of creative ideas into tangible products, services, systems and business models. The end game is where the whole business is aligned around an identified customer-centric purpose.
SPECIALTIES Experience and expertise. –

DESIGN THINKING

Value creation through human-centred design methodologies.

SERVICE DESIGN

Visualising the people, processes and platforms involved in service delivery.
SELECTED WORKS A small selection of recent projects. –

CUSTOMER EXPERIENCE (CX) DESIGN

Designing the quality and thoughtfulness of the entire customer experience.

DESIGN RESEARCH

Understanding and analysing contexts and defining problems.

EXPERIENCE ARCHITECTURE (XA)

Articulating user stories into viable actionable requirements.

DESIGN MANAGEMENT

Processes and strategies that create efficiencies and enable innovation.
Image of Craig Burtenshaw

"Design is more than applying an aesthetic coat to a specific idea — it’s applying a method for solving difficult and chaotic problems.”

 - Victor Papanek

FIND ME AT

USER EXPERIENCE (UX) DESIGN

Creating usable, accessible and pleasurable products and services.

DESIGN FACILITATION

Enabling groups to work collaboratively and effectively.
PORTFOLIO OF CRAIG BURTENSHAW
WHO AM I A design leader with business acumen committed to smart innovative design-thinking with over 20 years of experience in human-centred design. An award-winning brand builder and solution innovator. A customer experience architect, service designer and creative technologist focused on the interplay between technology and people to ensure that products and services actually fulfil human needs while being understandable and usable. Possessing a unique combination of experience and skills that help businesses understand and engage consumers in a more holistic way. Passionate about the potential for businesses to use design as a strategic and whole-of-system approach to capability building and long-term growth. Working at a strategic level as a design 'mentor' and ‘catalyst’ to enable businesses to build capability and competitiveness through embedding design-led innovation practices. As design mentor helping broaden the understanding or vision held within a business as it relates to the potential of design. Using design as a process by which businesses can improve their capacity to innovate, differentiate themselves and thereby compete as leaders nationally and globally. This understanding sees design as much more than a ‘tail end’ activity — it can be integral to a company’s viability and long-term success. As a design catalyst creating alignment through design by ensuring that the strategy is formulated through a design lens and then executed with the same attention to detail. And proselytise the adoption of design thinking as a management mindset to facilitate the transformation of creative ideas into tangible products, services, systems and business models. The end game is where the whole business is aligned around an identified customer-centric purpose.
SPECIALTIES Experience and expertise. –
Value creation through human-centred design methodologies.
Creating usable, accessible and pleasurable products and services.
Processes and strategies that create efficiencies and enable innovation.
SELECTED WORKS A small selection of recent projects. –

-WHAT PEOPLE SAY-
Designing the quality and thoughtfulness of the entire customer experience.
Visualising the people, processes and platforms involved in service delivery.
Enabling groups to work collaboratively and effectively.
Image of Craig Burtenshaw
FIND ME AT
Articulating user stories into viable actionable requirements.
Understanding and analysing contexts and defining problems.
PORTFOLIO OF CRAIG BURTENSHAW
WHO AM I A design leader with business acumen committed to smart innovative design-thinking with over 20 years of experience in human-centred design. An award-winning brand builder and solution innovator. A customer experience architect, service designer and creative technologist focused on the interplay between technology and people to ensure that products and services actually fulfil human needs while being understandable and usable. Possessing a unique combination of experience and skills that help businesses understand and engage consumers in a more holistic way. Passionate about the potential for businesses to use design as a strategic and whole-of-system approach to capability building and long-term growth. Working at a strategic level as a design 'mentor' and ‘catalyst’ to enable businesses to build capability and competitiveness through embedding design-led innovation practices. As design mentor helping broaden the understanding or vision held within a business as it relates to the potential of design. Using design as a process by which businesses can improve their capacity to innovate, differentiate themselves and thereby compete as leaders nationally and globally. This understanding sees design as much more than a ‘tail end’ activity — it can be integral to a company’s viability and long-term success. As a design catalyst creating alignment through design by ensuring that the strategy is formulated through a design lens and then executed with the same attention to detail. And proselytise the adoption of design thinking as a management mindset to facilitate the transformation of creative ideas into tangible products, services, systems and business models. The end game is where the whole business is aligned around an identified customer-centric purpose.
SPECIALTIES Experience and expertise. –
Value creation through human-centred design methodologies.
Articulating user stories into viable actionable requirements.
Visualising the people, processes and platforms involved in service delivery.
Processes and strategies that create efficiencies and enable innovation.
SELECTED WORKS A small selection of recent projects. –
Image of Craig Burtenshaw
FIND ME AT
Designing the quality and thoughtfulness of the entire customer experience.
Creating usable, accessible and pleasurable products and services.
Understanding and analysing contexts and defining problems.
Enabling groups to work collaboratively and effectively.
WHO AM I
Image of Craig Burtenshaw
A design leader with business acumen committed to smart innovative design-thinking with over 20 years of experience in human-centred design. An award-winning brand builder and solution innovator. A customer experience architect, service designer and creative technologist focused on the interplay between technology and people to ensure that products and services actually fulfil human needs while being understandable and usable. Possessing a unique combination of experience and skills that help businesses understand and engage consumers in a more holistic way. Passionate about the potential for businesses to use design as a strategic and whole-of-system approach to capability building and long-term growth. Working at a strategic level as a design 'mentor' and ‘catalyst’ to enable businesses to build capability and competitiveness through embedding design-led innovation practices. As design mentor helping broaden the understanding or vision held within a business as it relates to the potential of design. Using design as a process by which businesses can improve their capacity to innovate, differentiate themselves and thereby compete as leaders nationally and globally. This understanding sees design as much more than a ‘tail end’ activity — it can be integral to a company’s viability and long-term success. As a design catalyst creating alignment through design by ensuring that the strategy is formulated through a design lens and then executed with the same attention to detail. And proselytise the adoption of design thinking as a management mindset to facilitate the transformation of creative ideas into tangible products, services, systems and business models. The end game is where the whole business is aligned around an identified customer-centric purpose.
FIND ME AT
SPECIALTIES Experience and expertise. –
Value creation through human-centred design methodologies.
Visualising the people, processes and platforms involved in service delivery.
Designing the quality and thoughtfulness of the entire customer experience.
Understanding and analysing contexts and defining problems.
Articulating user stories into viable actionable requirements.
Processes and strategies that create efficiencies and enable innovation.
Creating usable, accessible and pleasurable products and services.
Enabling groups to work collaboratively and effectively.
SELECTED WORKS A small selection of recent projects. –